LinkedIn has announced a partnership with Malaysia-based hybrid rectech firm Hiredly (formerly WOBB), to engage prospective employers and generate a steady pipeline of leads.

Hiredly says it has adopted a robust targeting, bidding, and message-personalization strategy, which has seen it deliver twice as high lead-generation form-fill rates as platform benchmarks and a 70% marketing qualified leads-to-sales qualified leads (MQL-to-SQL) conversion rate.

Founded in 2014, Hiredly provides job-matching and other AI-powered recruitment services for junior- to mid-level management. A few months ago it announced an investment from Persol Group and a follow-on investment from a Japan-based corporate VC firm, CAC Capital.

“LinkedIn is our top choice as a b-to-b advertising platform. The professional audience makes it a natural fit with our business. And with seven out of ten MQLs converting into SQLs, it is incomparable to other channels.” said Eleanor Eyu, senior executive, brand and communication at Hiredly.

The Malaysia-based rectech company recently announced a series of new appointments to its advisory board and management team. Andrea Ross was made an advisory board member, Yu Jing Ying became vice president of finance, Keith Leong was appointed sales director, Adeline Wong, team lead, and Joann Teoh, people and culture manager.

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